Latest News

How do good doctors compete with bad companies?

May 23, 2019

Well intentioned as some may be, some new technologies threaten to create barriers and delay timely patient care and disrupt the doctor-patient relationship. Learn how to improve your practice to compete in the future. Read More >

Ounce of prevention when facing gallons of trouble

May 23, 2019

“Average” hurricane season predictions shouldn’t be overlooked—up to four major hurricanes could threaten the U.S. this year. Here’s how coastal doctors of optometry can prepare now. Read More >

AOA is ‘always on’ its media game

May 22, 2019

Optometry’s outsized public awareness, media impact a testament to our message. Read More >

Latest News

Health Check: Putting the focus on contact Lenses

June 7, 2016

The summer is a good time for parents to discuss the option of contact lenses with their kids Read More >

Dr. Tina McCarty receives Optometrist of the Year Award

September 30, 2015

Dr. Tina McCarty was named Optometrist of the Year by the Minnesota Optometric Association. Read More >

Gadget Dilemma: Digital Eye Strain

September 8, 2015

Step into any classroom and it's clear to see that technology has taken over. Read More >

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